7 Continuing Education Hours (AIA, IDCEC, and AIBD approved)
Learn the most effective methodology for proposing fees & services to potential Clients:
Most Architects and Design Professionals are trained to price design services by; estimating their cost to complete the work, balancing it with local market conditions and then negotiating with the Client. Economists call this pricing model First Degree Price Discrimination. There is a better way. During this Workshop, we’ll show you how research from the fields of fee psychology, fee negotiations and behavioural finance can help you write proposals that; eliminate scope creep, raise conversion rates, increase fee levels and provide a more ethical pricing model.
The Workshop is for all those who write fee proposals including; Architects, Building Designers, Interior Designers, Landscape Architects, Product Designers, Project Managers, Office Managers and Engineers and is attended by sole practitioners, partnerships, medium-sized firms and employees of national and international practices.