Breakfast at the BAC – Strategies to Research and Target Your Customers

Breakfast at the BAC – Strategies to Research and Target Your Customers


Sandy El-Rayes, Marketing Director, develops smart marketing strategies for TechFW and its clients. She says to “be successful, you have to understand exactly who your customers are and how to effectively reach them.” Through research and customer discovery, learn the strategies that can help you focus your marketing efforts: Identifying and targeting your customers and validating your idea. El-Rayes will cover creating marketing and customer personas, determining the correct social media outlet for your business and building an overall marketing strategy.




Sandy El-Rayes is the Marketing Director at TechFW, a technology incubator in Fort Worth that helps entrepreneurs commercialize innovative technologies. An entrepreneur herself, she has had multiple articles published on EliteDaily.com advocating for entrepreneurship. She helped develop and organize the 2018 marketing efforts for Global Entrepreneurship Week in Fort Worth and is a participant in the 2019 Leading Edge Cohort.


El-Rayes started her professional career in direct sales and marketing. She trained by doing business-to-business sales for 18 months and qualified to open a location in Los Angeles, CA. She spent the next seven years building an organization and opened more than 10 U.S. locations, servicing clients such as Makeover Essentials Cosmetics, AT&T and DirecTV.


She is a 2009 graduate of Temple University with a Bachelor of Arts in Advertising and a 2018 graduate of the University of Texas at Arlington’s Executive MBA program, graduating top of her class and being accepted into the Beta Gamma Sigma Honor Society.